Tips for turning your blog into a tool for generating leads.

With so much online noise, it’s easy to forget how effective a no-frills blog can be. Blogging is a powerful tool for any business to increase its online presence and generate more leads, regardless of size. By creating consistent, informative blog content, you can establish your brand as an expert, thought-leader and draw potential customers looking for your products or services. 

One of the immediate strengths of blogging is that it can help increase lead generation by improving a business’s search engine optimisation (SEO). When your business creates valuable, keyword-rich blog content and shares it across social platforms, your chances of ranking higher in search engine results improve, leading to more traffic and potential leads. Regularly updating your blog with fresh content makes search engines crawl your website more frequently, thus a great chance to rank higher in Search Engine Results Page.  

So, what are our simple tips for creating engaging blog content without stress?  
 

Establish yourself as a thought leader. 

Establishing yourself as a thought leader requires time, effort, and a willingness to share your expertise with others – it’s a simple way to build trust and credibility over time, proving that your business is reliable and that you value developing long-term relationships. 

Radial Tip:  

Provide valuable insights and expertise across your social channels. Don’t imitate; create your unique brand voice and position your business as a go-to resource for your target audience in your own way.  

Optimise your blog posts for search engines. 

Its relevance is unwavering; a good copywriter will do this for you. 

Include relevant keywords and phrases into your blog post titles, meta descriptions, and content; you can help your posts rank higher in search engine results, which can drive more traffic to your website. 
 

Radial Tip:  

To find relevant keywords for SEO, start by brainstorming a list of words and phrases that relate to your website, product, or service. Next, select keywords that accurately reflect your content and what your audience is searching for. 

Pay attention to your headings and subheadings. 

Breaking up your blog post into smaller sections using headings, subheadings, and other formatting techniques can help to improve engagement and make your content more accessible to readers. This approach helps to create a structure for your post, making it easier for readers to navigate and understand the information. 

Radial tip:  

Our tip for using headings and subheadings effectively is to preview the following content – this will create a clear structure for the post and entices the reader to keep reading. For example, a subheading that says “5 Tips for Improving Engagement” gives your reader a clear idea of what to expect in that section of the post and encourages them to read on. 

Talk to your audience like you would a friend. 

Write in a natural, conversational tone to make your blog posts more relatable and engaging. Here are some Dos and Don’ts that will ensure high engagement:  

Dos 

• Show your personality in your writing and be confident by using strong, clear sentences.  
• Differentiate your blog from others in your niche and create a strong bond between you and your readers.  
• Share your opinions, be authentic, and let your sense of humour shine through.  

Don’ts 

• Avoid using overly formal or technical language that may be difficult for your readers to understand. 
• Acronyms aren’t universally known, so spell them out first and place the acronym in brackets. 

Radial tip: 

Read your post out loud before publishing it to see if you’re achieving a conversational tone. 

Make your Blog Mobile-Friendly. 

Is your blog responsive to different screen sizes and easily accessed on mobile devices? Responsive design allows your blog to adapt to the device’s screen size, providing that your content is displayed in an easy-to-read format.  

Radial Tip: 

Regularly test your website on different devices and screen sizes, identify issues affecting the user experience, and adjust as needed. Check that your website is easily navigable on a mobile device, with clear calls-to-action and easy-to-use menus. 

Creating a successful blog requires a combination of effective writing, technical skills, and an understanding of your audience by using our simple techniques, such as breaking up your blog post into smaller sections, writing in a conversational tone, and ensuring that your blog is responsive and mobile-friendly, you can create engaging content that resonates with your readers. 

If you need help with any aspect of your blog writing or crafting content that truly resonates with your target audience. Chat with one of our experienced copywriters today to help.