Elevate your brand on LinkedIn.

What we suggest every C Level executive do if they want to expand their personal branding on LinkedIn.  

In 2022 the term “branding” is no longer reserved just for businesses; whether you know it or not, you have a personal brand- and right now, cultivating a personal brand has become more important than ever.  

According to LinkedIn, more than one in eight LinkedIn users are decision-makers, and about 10 million are categorised as C-level executives. So, to make noise in an already crowded space, it’s paramount as a C-suite executive to build and maintain a strong personal brand to attract connections – professionally and personally – and grow your business.  

One of the best places to strategically grow your personal brand as a C-Suite executive is on LinkedIn. As the world’s largest professional network on the internet, LinkedIn is the ideal platform to dedicate your branding efforts. With various features, you can effortlessly showcase your skills to large audiences, build personal connections and evolve into a thought leader and industry expert.   

LinkedIn offers a huge opportunity to build a purposeful network and strategically target new connections. According to Hootsuite, 80% of B2B leads generated via social media come from LinkedIn. And on top of that, LinkedIn’s InMail system has a response rate 300% higher than email. 

So how do you elevate your profile as a C-Suite Executive?

Hire an expert.  

As a business leader, you presumably don’t have the time or find yourself prioritising different tasks or have negligently delegated all social media to an assistant – we suggest bringing in a specialised marketing agency to assist you in creating highly engaged strategies to help cement you as an industry specialist and strengthen your product positioning and inbound marketing on LinkedIn. An expert can map, write, and manage your InMail campaign strategies to help generate leads, drive website traffic, and build brand awareness.  

Techniques employed by experts:  

Research. 

Using LinkedIn should be intentional. An expert will first learn about a person before requesting to connect. The before includes: 

• Looking into what the connection does. 
• Make sure the connection is relevant. 

• Creating a value-add to entice the connection to click approve when the connection is requested.  
   

Personalisation. 

Sending a connection request to somebody on LinkedIn is as easy as pressing a button. But if that’s all you do, you’re not going to get many people to accept your requests. By creating personalised, relevant messages with a specific call-to-action, an expert will manage outgoing communication and incoming responses, so you don’t have to.   
 

Connect with like-minded groups. 

Groups are a fantastic way to connect with professionals in your industry. Unfortunately, some people like to join dozens and dozens of groups, only never to use them because they’re overwhelmed. An expert knows how to research and narrow down which groups you need to engage in actively. They can then create content for you to post that is useful to the group members and suggest informative responses to discussion threads to help cement you as an industry thought leader.  

Develop a content strategy.  

A LinkedIn Expert understands the platform and can design a content strategy to help you stay on track with your goals. An expert will plan a list of potential topics, dates, and the type of media to use; they will incorporate the current verbiage your audience uses and work as many keywords into your content as possible to ensure your content is seen.  

Great content allows you to build trust, connect with your audience, and position yourself as a thought leader within your industry. Engaging an expert to create regular high-quality content has benefits beyond helping you find and retain LinkedIn connections; when you map and execute a well-thought-out strategy on LinkedIn -you will likely attract a wider audience and build an engaging experience for those interacting with your business.