December 14, 2017

Know Your Business – Identity, Branding & Messaging.

Whatever your background that leads you to starting your business, at some point you need to look at how to move your business and ideas forward beyond your immediate network. It’s at this juncture you realise that the answer is marketing, but have no idea…
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November 14, 2017

Growth Expectations – Understanding how Marketing and Sales contribute in tandem to achieve revenue targets.

Whether organisations admit it or not, there is a need for Marketing and Sales to be joined at the hip. It’s a symbiotic relationship, but one that is sadly not regarded as a union of equality. The war between Sales and Marketing departments is found…
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October 14, 2017

Audience Identification & Management – The importance of data hygiene, segmentation, database growth, and CRMs.

In terms of what excites me about marketing, this is not one of those areas. It’s certainly not glamorous and doesn’t offer the thrill of running an event or conference. If I’m to be completely honest, it has to be one of the most boring,…
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