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Standing out on social media: Why your call-to-action matters 

Social media has become an essential part of any business's marketing strategy. With billions of active users across various social media platforms, it provides a vast pool of potential business customers. However, with so many brands vying for attention on social media, it's becoming increasingly challenging to stand out.   One effective way to capture your audience's attention ...

Social Media and Digital Marketing – why bother?  

Still not convinced that a solid and consistent social and digital presence will produce ROI? First, let’s reflect on how we consume information, connect with people, research new technologies, and engage with like-minded individuals across the globe. When we take breaks at work, travel on public transport, or wait for our coffee at the local café, we're most ...