Archive

Boost your business with a winning customer experience strategy: A guide by Radial. 

As a thriving digital agency, we know the pivotal role a customer experience strategy plays in shaping the future of our client's businesses. Our collaborative approach means we delve deeper into your needs to understand your objectives and provide a robust and effective plan. We use various approaches, from surveys to focus groups and customer interviews, ...

Tips & Tricks to Keep Your Customers Happy 

The days of just offering a good product or service are long gone; now, it's all about creating a memorable experience for your customers. Whether you're a small startup or a well-established enterprise, enhancing your customer experience strategy can be a game-changer. It can help increase customer loyalty, improve customer retention rates, and even attract new ...

Marketing To Gen Z: How To Do It The Right Way 

Born between 1997 and 2012, Gen-Z, also known as the iGeneration or post-millennials, is the demographic cohort following the Millennials. This generation is the first to have grown up entirely in the digital age, and as such, they have a unique relationship with technology and digital media.  When marketing to Gen-Z consumers, it is paramount to understand ...

Social Media and Digital Marketing – why bother?  

Still not convinced that a solid and consistent social and digital presence will produce ROI? First, let’s reflect on how we consume information, connect with people, research new technologies, and engage with like-minded individuals across the globe. When we take breaks at work, travel on public transport, or wait for our coffee at the local café, we're most ...

Tracking & Measurement – Why your lead management, opportunity and pipeline tracking should be integrated to ensure successful conversions.

Let’s look at your checklist of achievements to date so that we know you are fully equipped to tackle every type of marketing campaign and maximise on their results:Corporate Identity, Brand and MessagingAlignment between sales and marketing departmentsAudience Identification: data hygiene, segmentation, CRMContent (Storytelling) StrategySocial and Digital Marketing StrategyEvent Marketing StrategyEstablished key partnerships and alliances All the ...