Tips for turning your blog into a tool for generating leads.
With so much online noise, it's easy to forget how effective a no-frills blog can be. Blogging is a powerful tool for any business to increase its online presence and generate more leads, regardless of size. By creating consistent, informative blog content, you can establish your brand as an expert, thought-leader and draw potential customers looking ...
Marketing To Gen Z: How To Do It The Right Way
Born between 1997 and 2012, Gen-Z, also known as the iGeneration or post-millennials, is the demographic cohort following the Millennials. This generation is the first to have grown up entirely in the digital age, and as such, they have a unique relationship with technology and digital media.
When marketing to Gen-Z consumers, it is paramount to understand ...
Social Media and Digital Marketing – why bother?
Still not convinced that a solid and consistent social and digital presence will produce ROI?
First, let’s reflect on how we consume information, connect with people, research new technologies, and engage with like-minded individuals across the globe.
When we take breaks at work, travel on public transport, or wait for our coffee at the local café, we're most ...
Content Generation & Syndication – Why you need to push content out consistently, and identifying the right channels.
They say, “Content is King”, and given our inboxes are overflowing with newsletters, invitations to attend webinars, watch a video case study or to download an e-book or whitepaper, it’s clear we are requesting key information to be directed towards us. At the same time, we are also perusing links posted to social media or published ...
Social… Digital… Relevance? Still not convinced that they produce ROI, let’s look at how they contribute to your business.
I’ve decided to start this article a little differently, instead of me launching into my thoughts on the above topic straight away, let’s reflect on how you choose to consume information, connect with people, research new technologies and companies, and engage with like-minded individuals across the globe….Ironically, in opposition to the purpose of this article, you ...