Archive

Tips & Tricks to Keep Your Customers Happy 

The days of just offering a good product or service are long gone; now, it's all about creating a memorable experience for your customers. Whether you're a small startup or a well-established enterprise, enhancing your customer experience strategy can be a game-changer. It can help increase customer loyalty, improve customer retention rates, and even attract new ...

How to boost your business with simple marketing practices. 

Whether you're looking to boost your business or turn a great idea into a start-up, the most immediate way to move forward is to hone your marketing.   Here, we guide you through simple marketing methodologies, practices, and tactics to develop a valuable marketing strategy.  Know Your Business.  The first step is to ask yourself a series of questions. Simon ...

Content Generation & Syndication – Why you need to push content out consistently, and identifying the right channels.

They say, “Content is King”, and given our inboxes are overflowing with newsletters, invitations to attend webinars, watch a video case study or to download an e-book or whitepaper, it’s clear we are requesting key information to be directed towards us. At the same time, we are also perusing links posted to social media or published ...

Social… Digital… Relevance? Still not convinced that they produce ROI, let’s look at how they contribute to your business.

I’ve decided to start this article a little differently, instead of me launching into my thoughts on the above topic straight away, let’s reflect on how you choose to consume information, connect with people, research new technologies and companies, and engage with like-minded individuals across the globe….Ironically, in opposition to the purpose of this article, you ...

The Art of Storytelling – Knowing the best way to communicate and reach out to your audience throughout the marketing and sales cycles.

We all love a good story, and it’s not just the story itself that draws you in wanting for more, but it’s how the story is communicated through the tone, language, structure, character profiles and messaging which allows your mind to project clear, precise images and emotions of what the words are invoking as they unfold.These ...