Our Journal
Boost your business with a winning customer experience strategy: A guide by Radial.
As a thriving digital agency, we know the pivotal role a customer experience strategy plays in shaping the future of our client's businesses. Our collaborative approach means we delve deeper into your needs to understand your objectives and provide a robust and effective plan. We use various approaches, from surveys to focus groups and customer interviews, ...
Tips for Delivering a Positive Experience
Principles of Good Customer Service
As customers, we all know how frustrating it can be to receive poor service. It can leave a negative impression and even cause us to take our business elsewhere. On the other hand, excellent customer service can make us feel valued and appreciated, creating a positive experience and potentially creating loyal customers. ...
Standing out on social media: Why your call-to-action matters
Social media has become an essential part of any business's marketing strategy. With billions of active users across various social media platforms, it provides a vast pool of potential business customers. However, with so many brands vying for attention on social media, it's becoming increasingly challenging to stand out.
One effective way to capture your audience's attention ...
Tips & Tricks to Keep Your Customers Happy
The days of just offering a good product or service are long gone; now, it's all about creating a memorable experience for your customers. Whether you're a small startup or a well-established enterprise, enhancing your customer experience strategy can be a game-changer. It can help increase customer loyalty, improve customer retention rates, and even attract new ...
3 Ways Customer Journey Mapping Will Boost Your ROI
Customer journey mapping is becoming increasingly popular as brands look to improve their overall customer experience. When executed well, mapping your customer journey can give you real-time data on where and how customers interact with you; from there, you can make strategic decisions that have a tangible effect on brand recognition and profitability. By understanding your ...
Tips for turning your blog into a tool for generating leads.
With so much online noise, it's easy to forget how effective a no-frills blog can be. Blogging is a powerful tool for any business to increase its online presence and generate more leads, regardless of size. By creating consistent, informative blog content, you can establish your brand as an expert, thought-leader and draw potential customers looking ...
Marketing To Gen Z: How To Do It The Right Way
Born between 1997 and 2012, Gen-Z, also known as the iGeneration or post-millennials, is the demographic cohort following the Millennials. This generation is the first to have grown up entirely in the digital age, and as such, they have a unique relationship with technology and digital media.
When marketing to Gen-Z consumers, it is paramount to understand ...
Elevate your brand on LinkedIn.
What we suggest every C Level executive do if they want to expand their personal branding on LinkedIn.
In 2022 the term "branding" is no longer reserved just for businesses; whether you know it or not, you have a personal brand- and right now, cultivating a personal brand has become more important than ever.
According to LinkedIn, more ...
How to boost your business with simple marketing practices.
Whether you're looking to boost your business or turn a great idea into a start-up, the most immediate way to move forward is to hone your marketing.
Here, we guide you through simple marketing methodologies, practices, and tactics to develop a valuable marketing strategy.
Know Your Business.
The first step is to ask yourself a series of questions. Simon ...
Know Your Business – Identity, Branding & Messaging.
Whatever your background that leads you to starting your business, at some point you need to look...
Growth Expectations – Understanding how Marketing and Sales contribute in tandem to achieve revenue targets.
Whether organisations admit it or not, there is a need for Marketing and Sales to be joined at the hip. It’s a symbiotic relationship, but one that is sadly not regarded as a union of equality.The war between Sales and Marketing departments is found in organisations due to a lack of trust and respect on both ...
Audience Identification & Management – The importance of data hygiene, segmentation, database growth, and CRMs.
In terms of what excites me about marketing, this is not one of those areas. It’s certainly not glamorous and doesn’t offer the thrill of running an event or conference. If I’m to be completely honest, it has to be one of the most boring, tedious, time-consuming and administrative marketing functions, but without question, it’s one ...
Content Generation & Syndication – Why you need to push content out consistently, and identifying the right channels.
They say, “Content is King”, and given our inboxes are overflowing with newsletters, invitations to attend webinars, watch a video case study or to download an e-book or whitepaper, it’s clear we are requesting key information to be directed towards us. At the same time, we are also perusing links posted to social media or published ...
Social… Digital… Relevance? Still not convinced that they produce ROI, let’s look at how they contribute to your business.
I’ve decided to start this article a little differently, instead of me launching into my thoughts on the above topic straight away, let’s reflect on how you choose to consume information, connect with people, research new technologies and companies, and engage with like-minded individuals across the globe….Ironically, in opposition to the purpose of this article, you ...
Leveraging Partnerships – Working with Vendors, Distributors and Industry Associations to grow your business and increase market reach.
“If people like you, they'll listen to you, but if they trust you, they'll do business with you.” Zig ZiglarRelationships of every kind are key to the growth of your business, both internally and externally. No matter how large your industry may seem, people are constantly changing roles within their organisation, moving over to a competitor, ...
The Art of Storytelling – Knowing the best way to communicate and reach out to your audience throughout the marketing and sales cycles.
We all love a good story, and it’s not just the story itself that draws you in wanting for more, but it’s how the story is communicated through the tone, language, structure, character profiles and messaging which allows your mind to project clear, precise images and emotions of what the words are invoking as they unfold.These ...
What are Integrated Marketing Campaigns?
Only a few years ago, marketing departments in large organisations existed in siloes. There would have been someone to handle PR and Communications, others managing Demand and Lead Generation, someone else focused on Data Management, an Event Manager thrown into the mix, and a senior manager designing the over-arching campaign strategies mapped to the business goals ...
Event Marketing – Why do some succeed when others fail? What are the pitfalls to avoid?
Over the past 20 years, I have either managed, been involved with, or witnessed events that have either blown people away, or ended up being an absolute disaster! Each event takes on a life of its own, and there’s no telling what roadblock or stroke of luck will come your way, you just have to ‘ride ...
Tracking & Measurement – Why your lead management, opportunity and pipeline tracking should be integrated to ensure successful conversions.
Let’s look at your checklist of achievements to date so that we know you are fully equipped to tackle every type of marketing campaign and maximise on their results:Corporate Identity, Brand and MessagingAlignment between sales and marketing departmentsAudience Identification: data hygiene, segmentation, CRMContent (Storytelling) StrategySocial and Digital Marketing StrategyEvent Marketing StrategyEstablished key partnerships and alliances All the ...
Fatal Mistakes: 4 Key areas that must be addressed to avoid marketing chasms
However, before we close of for the holiday period, send the kids to camp and take advantage of the party season, ask yourself, have you got your house in order? It doesn’t matter whether you’re only half-way through your financial year, or about to start fresh, if you don’t take some time to gather your thoughts, ...