Archive

Boost your business with a winning customer experience strategy: A guide by Radial. 

As a thriving digital agency, we know the pivotal role a customer experience strategy plays in shaping the future of our client's businesses. Our collaborative approach means we delve deeper into your needs to understand your objectives and provide a robust and effective plan. We use various approaches, from surveys to focus groups and customer interviews, ...

Tips for Delivering a Positive Experience

Principles of Good Customer Service As customers, we all know how frustrating it can be to receive poor service. It can leave a negative impression and even cause us to take our business elsewhere. On the other hand, excellent customer service can make us feel valued and appreciated, creating a positive experience and potentially creating loyal customers. ...

Standing out on social media: Why your call-to-action matters 

Social media has become an essential part of any business's marketing strategy. With billions of active users across various social media platforms, it provides a vast pool of potential business customers. However, with so many brands vying for attention on social media, it's becoming increasingly challenging to stand out.   One effective way to capture your audience's attention ...

Tips & Tricks to Keep Your Customers Happy 

The days of just offering a good product or service are long gone; now, it's all about creating a memorable experience for your customers. Whether you're a small startup or a well-established enterprise, enhancing your customer experience strategy can be a game-changer. It can help increase customer loyalty, improve customer retention rates, and even attract new ...

3 Ways Customer Journey Mapping Will Boost Your ROI 

Customer journey mapping is becoming increasingly popular as brands look to improve their overall customer experience. When executed well, mapping your customer journey can give you real-time data on where and how customers interact with you; from there, you can make strategic decisions that have a tangible effect on brand recognition and profitability. By understanding your ...

Marketing To Gen Z: How To Do It The Right Way 

Born between 1997 and 2012, Gen-Z, also known as the iGeneration or post-millennials, is the demographic cohort following the Millennials. This generation is the first to have grown up entirely in the digital age, and as such, they have a unique relationship with technology and digital media.  When marketing to Gen-Z consumers, it is paramount to understand ...

Social Media and Digital Marketing – why bother?  

Still not convinced that a solid and consistent social and digital presence will produce ROI? First, let’s reflect on how we consume information, connect with people, research new technologies, and engage with like-minded individuals across the globe. When we take breaks at work, travel on public transport, or wait for our coffee at the local café, we're most ...

Where to start when planning an event?

Even if you're not in events, you can appreciate how every event takes on a life of its own, and there’s no telling what roadblock or outcome is waiting for you at the other end.  With over 15 years in the business, we know a thing or two about running successful events of all sizes.  YES - Event ...