Audience Identification & Management – The importance of data hygiene, segmentation, database growth, and CRMs.
In terms of what excites me about marketing, this is not one of those areas. It’s certainly not glamorous and doesn’t offer the thrill of running an event or conference. If I’m to be completely honest, it has to be one of the most boring, tedious, time-consuming and administrative marketing functions, but without question, it’s one ...