Audience Identification & Management – The importance of data hygiene, segmentation, database growth, and CRMs.
In terms of what excites me about marketing, this is not one of those areas. It’s certainly not glamorous and doesn’t offer the thrill of running an event or conference. If I’m to be completely honest, it has to be one of the most boring, tedious, time-consuming and administrative marketing functions, but without question, it’s one ...
The Art of Storytelling – Knowing the best way to communicate and reach out to your audience throughout the marketing and sales cycles.
We all love a good story, and it’s not just the story itself that draws you in wanting for more, but it’s how the story is communicated through the tone, language, structure, character profiles and messaging which allows your mind to project clear, precise images and emotions of what the words are invoking as they unfold.These ...