Know Your Business – Identity, Branding & Messaging.
Whatever your background that leads you to starting your business, at some point you need to look...
Growth Expectations – Understanding how Marketing and Sales contribute in tandem to achieve revenue targets.
Whether organisations admit it or not, there is a need for Marketing and Sales to be joined at the hip. It’s a symbiotic relationship, but one that is sadly not regarded as a union of equality.The war between Sales and Marketing departments is found in organisations due to a lack of trust and respect on both ...
Audience Identification & Management – The importance of data hygiene, segmentation, database growth, and CRMs.
In terms of what excites me about marketing, this is not one of those areas. It’s certainly not glamorous and doesn’t offer the thrill of running an event or conference. If I’m to be completely honest, it has to be one of the most boring, tedious, time-consuming and administrative marketing functions, but without question, it’s one ...
Content Generation & Syndication – Why you need to push content out consistently, and identifying the right channels.
They say, “Content is King”, and given our inboxes are overflowing with newsletters, invitations to attend webinars, watch a video case study or to download an e-book or whitepaper, it’s clear we are requesting key information to be directed towards us. At the same time, we are also perusing links posted to social media or published ...
Social… Digital… Relevance? Still not convinced that they produce ROI, let’s look at how they contribute to your business.
I’ve decided to start this article a little differently, instead of me launching into my thoughts on the above topic straight away, let’s reflect on how you choose to consume information, connect with people, research new technologies and companies, and engage with like-minded individuals across the globe….Ironically, in opposition to the purpose of this article, you ...
Leveraging Partnerships – Working with Vendors, Distributors and Industry Associations to grow your business and increase market reach.
“If people like you, they'll listen to you, but if they trust you, they'll do business with you.” Zig ZiglarRelationships of every kind are key to the growth of your business, both internally and externally. No matter how large your industry may seem, people are constantly changing roles within their organisation, moving over to a competitor, ...
The Art of Storytelling – Knowing the best way to communicate and reach out to your audience throughout the marketing and sales cycles.
We all love a good story, and it’s not just the story itself that draws you in wanting for more, but it’s how the story is communicated through the tone, language, structure, character profiles and messaging which allows your mind to project clear, precise images and emotions of what the words are invoking as they unfold.These ...
What are Integrated Marketing Campaigns?
Only a few years ago, marketing departments in large organisations existed in siloes. There would have been someone to handle PR and Communications, others managing Demand and Lead Generation, someone else focused on Data Management, an Event Manager thrown into the mix, and a senior manager designing the over-arching campaign strategies mapped to the business goals ...
Event Marketing – Why do some succeed when others fail? What are the pitfalls to avoid?
Over the past 20 years, I have either managed, been involved with, or witnessed events that have either blown people away, or ended up being an absolute disaster! Each event takes on a life of its own, and there’s no telling what roadblock or stroke of luck will come your way, you just have to ‘ride ...
Tracking & Measurement – Why your lead management, opportunity and pipeline tracking should be integrated to ensure successful conversions.
Let’s look at your checklist of achievements to date so that we know you are fully equipped to tackle every type of marketing campaign and maximise on their results:Corporate Identity, Brand and MessagingAlignment between sales and marketing departmentsAudience Identification: data hygiene, segmentation, CRMContent (Storytelling) StrategySocial and Digital Marketing StrategyEvent Marketing StrategyEstablished key partnerships and alliances All the ...