Social… Digital… Relevance? Still not convinced that they produce ROI, let’s look at how they contribute to your business.
I’ve decided to start this article a little differently, instead of me launching into my thoughts on the above topic straight away, let’s reflect on how you choose to consume information, connect with people, research new technologies and companies, and engage with like-minded individuals across the globe….Ironically, in opposition to the purpose of this article, you ...
Event Marketing – Why do some succeed when others fail? What are the pitfalls to avoid?
Over the past 20 years, I have either managed, been involved with, or witnessed events that have either blown people away, or ended up being an absolute disaster! Each event takes on a life of its own, and there’s no telling what roadblock or stroke of luck will come your way, you just have to ‘ride ...