Marketing To Gen Z: How To Do It The Right Way
Born between 1997 and 2012, Gen-Z, also known as the iGeneration or post-millennials, is the demographic cohort following the Millennials. This generation is the first to have grown up entirely in the digital age, and as such, they have a unique relationship with technology and digital media.
When marketing to Gen-Z consumers, it is paramount to understand ...
The Art of Storytelling – Knowing the best way to communicate and reach out to your audience throughout the marketing and sales cycles.
We all love a good story, and it’s not just the story itself that draws you in wanting for more, but it’s how the story is communicated through the tone, language, structure, character profiles and messaging which allows your mind to project clear, precise images and emotions of what the words are invoking as they unfold.These ...
What are Integrated Marketing Campaigns?
Only a few years ago, marketing departments in large organisations existed in siloes. There would have been someone to handle PR and Communications, others managing Demand and Lead Generation, someone else focused on Data Management, an Event Manager thrown into the mix, and a senior manager designing the over-arching campaign strategies mapped to the business goals ...
Event Marketing – Why do some succeed when others fail? What are the pitfalls to avoid?
Over the past 20 years, I have either managed, been involved with, or witnessed events that have either blown people away, or ended up being an absolute disaster! Each event takes on a life of its own, and there’s no telling what roadblock or stroke of luck will come your way, you just have to ‘ride ...