Trade Show, Press Release and Digital Strategy
Hosted Network, an Australian white label cloud service provider, initially engaged Radial Consulting to prepare a full event strategy for VMware vForum 2016. Hosted by Rhipe to participate within the Rhipe Cloud Zone at the annual event, Ben Town, Hosted Network’s managing director, contacted Radial Consulting for assistance as they had never participated as an exhibitor at a trade show before.
Known as the largest cloud IT industry event in the Southern Hemisphere, VMware vForum presented a significant opportunity for the business to generate leads and promote its brand. With some support from the Rhipe marketing team, we drafted a full event strategy including branding and design work for the stand and give-aways, activations on site, pre, during and post social media campaign, training for staff manning the booth and a 6 week post-event lead generation strategy.
Hosted Network not only attracted over 120 leads throughout vForum 2016 (twice as many than the other businesses who were also spruiking within the Rhipe Cloud Zone), they out-shone their competition and were invited back by Rhipe to participate in vForum 2017. The Hosted Network profile was instantly elevated, the team gained great experience, and a number of the leads were converted prior to the end of that year.
Ongoing work with Hosted Network has involved implementing a digital strategy and a PR strategy announcing their partnership with Harris Technology, which received extensive coverage in IT trade publications.
The digital strategy program included a full audit of their website, building on existing SEO and creating pay per click opportunities. The changes enacted by the strategy has resulted in an exponential increase in new leads and ongoing opportunities.