June 14, 2017

The Art of Storytelling – Knowing the best way to communicate and reach out to your audience throughout the marketing and sales cycles.

We all love a good story, and it’s not just the story itself that draws you in wanting for more, but it’s how the story is communicated through the tone, language, structure, character profiles and messaging which allows your mind to project clear, precise images…
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May 14, 2017

What are Integrated Marketing Campaigns?

Only a few years ago, marketing departments in large organisations existed in siloes. There would have been someone to handle PR and Communications, others managing Demand and Lead Generation, someone else focused on Data Management, an Event Manager thrown into the mix, and a senior…
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April 14, 2017

Event Marketing – Why do some succeed when others fail? What are the pitfalls to avoid?

Over the past 20 years, I have either managed, been involved with, or witnessed events that have either blown people away, or ended up being an absolute disaster! Each event takes on a life of its own, and there’s no telling what roadblock or stroke…
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